STOREFRONT ENGINEERING
Full Shopify builds from blank repo to launch day. Custom architecture tuned to your brand and your traffic — not a theme with a logo.
guest@logansolaman ~ % whoami
LOGAN SOLAMAN
// THE STORE ARCHITECT
0YRS ENGINEERING
0STOREFRONTS BUILT
0FREE MERCHANT TOOLS
logan@solaman:~$
hint: type help to list commands · Tab autocompletes
FILE 02 / MANIFESTO
Stores don't grow by accident.
They grow by architecture.
For ten years I've done both jobs that usually fight each other: the operator chasing revenue and the engineer chasing clean systems. That tension is the whole craft — a storefront is not a website, it's a machine that turns attention into orders, and every part either compounds or leaks.
I build Shopify systems the way an architect builds load-bearing walls: theme engineering that survives updates, apps that earn their keep, SEO wired into the structure instead of painted on, and growth loops measured in weeks, not vibes. If it can't be measured, it doesn't ship.
Based in Hong Kong. Working globally. The mission is simple: give small brands the infrastructure of big ones — which is why my entire merchant toolset is free.
Five modules.
One compounding machine.
THEME CUSTOMIZATION
Off-the-shelf themes are starting points, not destinations. Deep Liquid/JS customization that keeps upgrade paths clean.
APP DEVELOPMENT
When no app exists, I build the one your store needs — private apps, checkout extensions, integrations that earn their monthly cost.
SEO & VELOCITY
Technical SEO built into the structure: Core Web Vitals, schema, international routing. Rank because the machine deserves to.
GROWTH OPERATIONS
Conversion systems after launch: CRO, analytics, A/B discipline, retention flows. The store is never finished — it's tuned.
Seventeen systems.
All built by hand. All on Shopify.
ALPAKA GEAR HK
Premium everyday-carry for people who notice details. Built the HK flagship for the full sling-and-backpack line — durability specs, comfort claims, and a checkout that converts commuters into carriers.
alpakagear.hk ▸CHI WAI STUDIO
A Hong Kong artist's digital gallery, built to let the work lead: a quiet, image-first archive for paintings, exhibitions, and a lifetime of making.
chiwaistudio.com ▸DOD CAMP HK
Japan's “StayCrazy” camp culture — gear with the playfulness of a kid and the spec sheet of an adult. Currently constructing the Hong Kong system for the brand's first push into the market.
dod.camp · HK launch in progressFONOCO AUDIO
Sound hardware for a multi-region audience. Built the global storefront with multi-currency routing across TW, CA and US — one catalog, three markets, no friction at checkout.
fonocoaudio.com ▸HELIUM WATCHES
Professional sports watches for land, sea & air. Built the global flagship — product theatre for limited editions, multi-currency checkout, multilingual routing. The brand reads premium in every market it ships to.
heliumwatches.com ▸HKU PRESS — POS
Not a storefront — the brain behind one. A custom point-of-sale system for the university press, syncing counter sales with inventory and keeping the shelves honest at checkout speed.
custom POS system · internalINFINITY LEARNING
Australian private tuition and master maths classes — commerce infrastructure for an education brand. One-to-one and small-group bookings flow from a storefront that reassures parents in one scroll.
infinitylearning.au ▸INHERE
Minimal fashion, maximal logistics. Engineered the online-to-offline system: memberships, payments, delivery — one inventory brain for physical racks and digital carts, sharp on every screen.
inherehk.com ▸KAVU HK
Seattle outdoor soul, born 1993, shipped with “happy living” stitched in. Localized the full apparel line for HK without losing the brand's grin — playful tone, serious commerce underneath.
kavu.hk ▸KB FINE ART GALLERY
The white-wall gallery, rebuilt for the browser. A clean, museum-grade storefront where the works are the loudest thing on the page — and collecting becomes a two-step decision.
kbfineart.com ▸MASTER PEST HK
Professional pest control for Hong Kong homes and businesses. Built a clear service system that turns urgent problems into confident bookings, with education that earns trust before the call.
masterpesthk.com ▸NATACHA VAN
Luxury ready-to-wear & couture — Cambodian craftsmanship, romantic-rebellious elegance, worn in the pages of Vogue, Elle and Marie Claire. The store carries that couture weight and still loads fast.
natachavan.com ▸PRODUCTPRO 百得好
Gadgets, smart wallets, backpacks, electronics — a thousand SKUs that needed one coherent machine. Catalog restructure, logistics wired, technical SEO turned into a steady organic intake.
productpro.com.hk ▸RAB EQUIPMENT HK
British mountain engineering — down, shells, and protection built for altitude. Wiring the HK storefront so alpine-grade technical kit gets a commerce system worthy of its fabric.
HK build in progressSUUNTO HK
Finnish precision instruments for the toughest conditions — sports watches, dive computers, compasses. Engineered the official Hong Kong storefront to the same standard the brand builds hardware to.
suunto.com.hk ▸TOPICKSTORE
The global brand pick-up shop — proxy-buying across US, UK, Japan and Korea with a 100% authentic guarantee. Built the trust machinery: sourcing, shipping tiers, and a storefront that sells certainty.
topickstorehk.com ▸TWO MORE GLASSES
Bordeaux, Burgundy, Champagne and rare vintages — a catalog deep enough to drown in, so I architected region-by-region navigation instead. Four locales, one cellar, zero overwhelm.
twomoreglasses.com ▸FILE 05 / OPEN ARMORY
50 free tools.
Small brands deserve big infrastructure.
The merchant toolset I use daily, opened to everyone — no account, no upsell. A few from the rack:
product_scraper
pdf-ocr
invoice_gen
qrcode_gen
seo_auditor
meta_writer
sku_mapper
alt_text_forge
…42 more
→ ENTER THE ARMORY — all 50, fully functional, or type tools in the terminal.
Three steps. No mystery.
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01
DECRYPT
A free consult. I listen for the real constraint — it's rarely the one you think it is.
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02
BLUEPRINT
A custom plan with scope, stack, and numbers. You see the machine before we build it.
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03
LAUNCH & TUNE
We ship, then we iterate. The system starts compounding from day one of traffic.
FILE 07 / OPEN CHANNEL
The consultation is free.
The insight isn't cheap.
Tell me about the store — or the store you haven't built yet. One reply, usually within a day.